Chrysler Takes Snoopy and the PEANUTS Gang for a Ride in New Pacifica

This fall, Chrysler is blending nostalgic charm with modern family mobility in a delightful new marketing campaign that pairs the Chrysler Pacifica with the beloved PEANUTS gang. Just in time for back-to-school season, football weekends, and Halloween festivities, the campaign invites families to take a joyful ride with Snoopy, Charlie Brown, Lucy, and Woodstock in the ultimate family vehicle: the Chrysler Pacifica. 

The Perfect Pairing: Chrysler Pacifica + PEANUTS 

Unveiled on September 15, 2025, Chrysler’s newest campaign embraces the spirit of togetherness by putting the Pacifica—America’s best-selling minivan—at the center of animated adventures starring the iconic PEANUTS characters. Whether it’s a neighborhood ride or a full-blown fall road trip, Chrysler and PEANUTS together highlight the real star of the season: family. 

“This partnership between America’s beloved PEANUTS and the Chrysler Pacifica… truly is the perfect pairing,” said Chris Feuell, Chrysler brand CEO. “With Halloween around the corner and families on the move for fall activities, the Pacifica is the ideal minivan to bring joy and convenience to every ride.” 

A Multi-Installment Video Series 

The campaign launched with three short-form videos across Chrysler’s YouTube, Instagram, Facebook, and TikTok platforms: 

• “The Next Adventure” 
• “Perfect Pair” 
• “Ready, Set, Ride” 

These episodes capture the whimsical personalities of the PEANUTS crew while showcasing the Pacifica’s spacious interior, advanced hybrid tech, and family-first features. More installments are set to roll out throughout the season, bringing even more PEANUTS moments to fans. 

According to Olivier Francois, global chief marketing officer of Stellantis, the collaboration is about “tapping into the love that so many have for the treasured PEANUTS gang,” while showing how the Chrysler Pacifica helps create new memories with every mile. 

Merch Drop Incoming 

It’s not just the screens getting a PEANUTS makeover. A Chrysler + PEANUTS merchandise line is also set to debut later this fall, giving fans a tangible way to celebrate their favorite characters and America’s most family-friendly minivan. 

Official Minivan of Trunk or Treat 

As Halloween approaches, Chrysler has declared the Pacifica the “official minivan of Trunk or Treat.” With seating for up to eight, ample storage for costumes and candy, and hybrid efficiency, the Pacifica is more than ready to haunt parking lots in the most festive way possible. 

Celebrating a Century of Chrysler 

This campaign also rides the momentum of Chrysler’s 100th anniversary, celebrated earlier this summer. The brand marked the milestone with the release of a Chrysler Pacifica 100th Anniversary Edition, underscoring its commitment to innovation, heritage, and family-oriented design. 

Why It Matters 

In an era where marketing is increasingly driven by nostalgia and shared cultural touchstones, Chrysler’s partnership with PEANUTS is a savvy move. It aligns the brand with timeless family values, multigenerational appeal, and a warm sense of humor—all while reminding consumers that the Pacifica is still the leader in comfort, safety, and hybrid innovation. 

As Scott Shillet, VP of global licensing for PEANUTS Worldwide, put it: “Bringing this campaign to life with Chrysler Pacifica is sure to delight our fans of all ages.”